SaaStock Local Kyiv: SaaS Marketing Strategy. From ICP to Brand

Let’s brainstorm essential steps of marketing strategy building for a SaaS company. Come to UNIT.City — SaaStock Local Partner — on May 22nd! ✈️ Featuring a guest speaker from San Francisco this time ;)

How to get started with marketing at a SaaS startup?
How to create a marketing playbook? What are the frameworks of building one for both startups and scaleups?
Do you have an ICP in your company?
How much marketing strategy/branding efforts does a startup need and at what stage?

We will answer all these questions and more during the presentation and panel discussion with leading marketing and branding experts from Kyiv and San Francisco:
Myk Pono. Special guest from San Francisco, Co-Founder of Publishnow.co. He is a marketing and product growth strategist, advisor, consultant, and writer. He consults companies on marketing and product growth focusing on creating an ideal customer profile, brand story, strategic messaging, customer acquisition strategy, and content strategy and distribution. Worked with 20+ companies: Google, CallFire, BrightIdea, Civic, Datanyze (acq. by Zoominfo), Respondly (acq. by Buffer) , PandaDoc, Apteligent (acq. by VMware), Soundbite Communication (acq. by Genesis). Founding Team Aptrinsic (acq. Gainsight). He co-authored Mastering Product Experience in SaaS with Product-Led Go-To-Market Strategy. Over 450,000 people read his essays on marketing.

 Roman Havrysh, Managing partner of Aimbulance marketing agency. He has 15+ years of experience in marketing communications: strategic planning, digital marketing, social media marketing, media-planning, consulting (digital marketing), training (digital marketing). He is a lecturer at Kyiv-Mohyla Business School (MBA) in the field of marketing for 10 years. Roman has helped to develop the marketing strategy for the following brands: Pepsi, Henkel, Master Card, Bosch, Axе, Raffaello, Kinder and 300+ companies.

Andriy Fedoriv, Owner of independent creative Fedoriv company. Five years in top management positions at international agencies Adell Saatchi & Saatchi, Bates Ukraine, Video International Ukraine, United Communications Group. The youngest winner of the award Trace in Advertising for his personal contribution to the development of the advertising market (2007). Teacher of marketing at the Kyiv Mohyla Business School since 2005. Chairman of the Board at All-Ukrainian Advertising Coalition (2012–2016).

Moderator: Max Pecherskyi, CEO PromoRepublic, SaaStock Local City leader.

❓ What is SaaStock?

SaaStock has been called ‘Disneyland for SaaS Companies’ and ‘The Best conference in Europe for SaaS Founders and Execs’. It is the largest event for SaaS companies in Europe. SaaStock brings together a high-value community of SaaS leaders and decision makers for your brand to get exposure to and generate new leads. It is also the place to be to meet your existing customers. The flagship event attracts 4,000+ attendees in Europe. In 2019, SaaStock is also launching a series of conferences to cover USA (East and West Coast), Asia, LatAm and Oceania.

❓ Why SaaStock Local?

SaaStock Local is a global initiative that helps local SaaS leaders build and nurture their own ecosystem. SaaStock provides a platform that allows independent organizers to deliver regular, highly-focused events with SaaStock branding and support. The mission is to build the biggest SaaS community on the planet. This will help connect the dots more effectively, creating a bigger impact for all of the members, partners, founders, and investors who are passionate about SaaS. Local events provide networking opportunities and valuable content with a practical approach led by local industry experts and their guests.

Agenda:
19:00 - Doors open
19:30 - Guest speaker from San Francisco
20:00 - Brainstorm and discussion with experts.
20:30 - Startup “Teardown”
21:00 - Networking & partner demos

Early Birds - 400 UAH
Ordinary Ticket - 550 UAH
Sleepy Owl - 750 UAH




Join the local SaaS Community in Kyiv!