IAB Connect: Digital and Constructive

After more than four years of the full-scale invasion, Ukrainian business has gained more than just the experience of loss — it has secured a definitive competitive edge. As the world stands on the brink of World War III, Ukrainians are the only ones who already know how to constructively navigate the trials of chaos. Furthermore, the digital nature of today's global economy allows for the effective scaling of this hard-won experience.

What to expect:

• Future of Agencies: How agencies must evolve and new models of brand collaboration.

• AI Transformation: How AI is reshaping marketing, SMM, and business processes — and where the human touch remains critical.

• Performance Marketing: Building effective performance strategies in the age of automation and algorithmic shifts.

• Influencer Marketing: Its transformation into a systematic sales channel.

• Creator Economy & Community: How the creator economy functions during wartime and how communities scale their impact.

• Brand Visibility: Staying visible amidst complex algorithms and fragmented attention.

• Content Trends: The impact of Short-form, UGC, and new content formats on campaign effectiveness.

• Media Landscape: How new platforms, retail media, and CTV operate, and where budgets are shifting.

• Strategic Collaborations: How brand partnerships are becoming a primary tool for growth.

• Advanced Analytics: Measuring the real impact of advertising and uncovering the hidden value of campaigns.